PSG’s insights
Maximizing the Value of Fractional Sales and Marketing Consultants in the Biotech Industry part 2
In the biotech industry, staying competitive demands strategic focus, technical expertise, and efficient execution. For many companies, fractional sales and marketing consultants offer a cost-effective solution to achieve these goals. In part 1 we defined what a...
Addressing the Pitfalls of Exhibiting at a Biotechnology Tradeshow
Exhibiting at biotechnology tradeshows can be a valuable opportunity for companies to showcase their innovations, connect with potential partners, and generate leads. However, these events also present several challenges and pitfalls that can undermine your efforts if...
Maximizing the Value of Fractional Sales and Marketing Consultants in the Biotech Industry part 1
In the biotech industry, staying competitive demands strategic focus, technical expertise, and efficient execution. For many companies, fractional sales and marketing consultants offer a cost-effective solution to achieve these goals. In part 1 we will define what a...
Use buyer intent to transform your sales strategy.
Use buyer intent to transform your sales strategy.
The Headline Read “U.S. healthcare technology giant Change Healthcare has confirmed a cyberattack on its systems”.
The Headline Read “U.S. healthcare technology giant Change Healthcare has confirmed a cyberattack on its systems”. Change Healthcare is one of the largest healthcare technology companies in the United States and handles patient payments across the U.S. healthcare...
HubSpot VS Salesforce Marketing Cloud Engagement (Pardot)
We often hear that the pain of switching marketing and CRM platforms outweighs the benefits made by the switch. Well, we are here to debunk that age-old myth. Our team moves life science, biotech, and pharma companies from clunky legacy software to HubSpot every day,...
Reassessing Biotech Representation: Is BIO Still the Answer?
In the dynamic world of biotechnology, where progress is measured in breakthroughs and innovation is the currency of success, the role of industry associations is critical. These organizations serve as the collective voice of the industry, advocating for policies and...
A preclinical product and service company selling into both academic and industry was looking to increase their ROI from tradeshows and events.
Case Study: A preclinical product and service company selling into both academic and industry was looking to increase their ROI from tradeshows and events.
Case Study: A leading global reagent company makes a digital transformation; data is the gap!
Case study: A leading global reagent company makes a digital transformation; data is the gap! Our Customer, one of the leading suppliers of bio-reagents was preparing to expand their sales and marketing department. Before upgrading to HubSpot CRM, Sales, and...
Part 2 – How Omnichannel Marketing and Sales Strategies Can Boost Your Biotech Service Business
We are back with part 2 of How Omnichannel Marketing and Sales Strategies Can Boost Your Biotech Service Business. Part 1 discussed the benefits of omnichannel, now in part 2 I will discuss what you will need to successfully implement this strategy. Implementing an...
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