We often hear that the pain of switching marketing and CRM platforms outweighs the benefits made by the switch. Well, we are here to debunk that age-old myth. Our team moves life science, biotech, and pharma companies from clunky legacy software to HubSpot every day, with minimal disruption to their businesses. That said, we know migrating away from a legacy platform can feel a little like undergoing open-heart surgery…while you’re awake. However, this switch is necessary to improve productivity and to grow your business.
Learn why HubSpot is the CRM for Life Sciences
So, let’s begin the debate of HubSpot vs. Salesforce:
HubSpot is ALL-ON-ONE
Sometimes going with the “big dog” in the market leads to a dog of a system. Salesforce Salesforce was built through acquisitions, which means your experience and connections can differ depending on the products you’re using. Whereas, HubSpot was built in-house on a single code base, which means you get a unified experience that’s easier for your team to adopt and use.
HubSpot has a quicker activation and ROI
Salesforce implementation and maintenance requires experienced and well-trained administrators. Most Salesforce customers need to bring in a consulting agency, hire one or more full-time admins, or train current employees to become Salesforce administrators. Whereas, HubSpot is uniquely dedicated to ease-of-use and simplicity for admins, reps, and managers. This way, you spend less time (and money) getting your CRM system to work the way you want it to. Customers have the freedom to organize and administer their CRM without needing to hire a dedicated admin.
HubSpot’s pricing is transparent
Salesforce charges for every user and requires paid add-ons for essential features. Aligning your marketing and sales teams, giving executives visibility into reporting, or even letting your reps operate in a shared inbox will cost you extra. Whereas, HubSpot’s advertised pricing includes all the features you need, and you only pay for additional revenue-generating sales seats. And better yet, working with a HubSpot partner like us, guarantees an even better price than what is listed!
Don’t believe us? Well, let’s hear from a HubSpot customer who made the switch!
To meet the needs of its four B2B brands and multiple business units, SANDOW Design Group needed to spend less time, money, and resources consolidating data and systems and more time building deeper connections with customers.
The Challenge:
With their cobbled Salesforce tech stack, SANDOW
- Needed a developer to build workflows and landing pages
- Struggled to manage their total cost of ownership
- Couldn’t quickly engage leads
- Lacked transparency and a complete picture of new opportunities
The Solution:
By switching to HubSpot, SANDOW
- Made it possible for every brand and business unit to build their own marketing campaigns
- Introduced an all-in-one solution and single source of truth for all
- Aligned Sales and Marketing
- Increased their ability to share personalized and timely content
“HubSpot has removed the barrier for our smaller teams and brands that don’t necessarily have the technical expertise on staff. Building landing pages was more technical in Salesforce than we could have imagined and beyond the capability of my team. We needed an outside developer to hardcode them. With HubSpot, we don’t have to rely on anyone external to set up a landing page or code an email. When we want to do something, we can do it rapid-fire.’ – Elise Gabriele Director of Digital Marketing Operations, SANDOW Design Group
Looking to get all the benefits from switching to HubSpot?
Ready to make the switch?