by Matthew Manobianco | Dec 17, 2024 | Fractional, Insight, Marketing, Sales
In the biotech industry, staying competitive demands strategic focus, technical expertise, and efficient execution. For many companies, fractional sales and marketing consultants offer a cost-effective solution to achieve these goals. In part 1 we defined what a...
by Matthew Manobianco | Dec 12, 2024 | brand awareness, Insight, tradeshows
Exhibiting at biotechnology tradeshows can be a valuable opportunity for companies to showcase their innovations, connect with potential partners, and generate leads. However, these events also present several challenges and pitfalls that can undermine your efforts if...
by Matthew Manobianco | Dec 10, 2024 | Fractional, Insight, Marketing, Sales
In the biotech industry, staying competitive demands strategic focus, technical expertise, and efficient execution. For many companies, fractional sales and marketing consultants offer a cost-effective solution to achieve these goals. In part 1 we will define what a...
by Matthew Manobianco | Dec 3, 2024 | Insight, Marketing
Buyer intent is the secret sauce behind every successful sale. Yet, many executives overlook its power. Imagine knowing exactly what your customer wants before they do. This isn’t magic—it’s a framework. Discover how to decode buyer intent and transform...
by smanobianco | Oct 8, 2024 | AI, Guide, Marketing, Press Releases, Sales
Introducing Breeze Intelligence—your all-in-one solution for enriching data, understanding buyer intent, and simplifying lead capture. With Breeze Intelligence, you can transform your customer interactions, enhance workflows and automations, and drive better business...
by Matthew Manobianco | Aug 5, 2024 | ABM, Guide, HubSpot, Marketing
WHAT IS ACCOUNT-BASED MARKETING (ABM) “Account-based marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts.” -HubSpot Complete our...
