by Matthew Manobianco | Aug 5, 2024 | ABM, Guide, HubSpot, Marketing
WHAT IS ACCOUNT-BASED MARKETING (ABM) “Account-based marketing (ABM) is a focused growth strategy in which Marketing and Sales collaborate to create personalized buying experiences for a mutually identified set of high-value accounts.” -HubSpot Complete our...
by smanobianco | Jun 11, 2024 | Automation, CRM best practices, customer story, HubSpot, Insight, Marketing, Sales
We often hear that the pain of switching marketing and CRM platforms outweighs the benefits made by the switch. Well, we are here to debunk that age-old myth. Our team moves life science, biotech, and pharma companies from clunky legacy software to HubSpot every day,...
by smanobianco | Jan 15, 2024 | CRM best practices, Data Management, HubSpot, Insight, Marketing, omnichannel, omnichannel, Sales
We are back with part 2 of How Omnichannel Marketing and Sales Strategies Can Boost Your Biotech Service Business. Part 1 discussed the benefits of omnichannel, now in part 2 I will discuss what you will need to successfully implement this strategy. Implementing an...
by smanobianco | Jan 5, 2024 | brand awareness, CRM best practices, HubSpot, Insight, Marketing, omnichannel, omnichannel, Sales
If you are a biotech service provider, you know how competitive and challenging the market can be. You need to stand out from the crowd, attract and retain customers, and deliver high-quality services that meet their needs and expectations. But how can you achieve all...
by smanobianco | Dec 11, 2023 | Automation, CRM best practices, Data Management, HubSpot, Insight, Marketing
In the competitive life sciences “picks and shovels” space, companies are constantly seeking ways to streamline their operations, enhance customer relationships, drive sustainable growth, and maximize their return on marketing and sales investments. Customer...
by psgwebmaster | Nov 14, 2023 | Automation, CRM best practices, Data Management, HubSpot, Insight, Marketing, Sales
Introduction The life sciences industry is constantly evolving, driven by advances in technology, changing customer preferences, and the need to stay competitive in a dynamic market. In this fast-paced environment, marketing, sales, and business development...
