by Matthew Manobianco | Dec 17, 2024 | Fractional, Insight, Marketing, Sales
In the biotech industry, staying competitive demands strategic focus, technical expertise, and efficient execution. For many companies, fractional sales and marketing consultants offer a cost-effective solution to achieve these goals. In part 1 we defined what a...
by Matthew Manobianco | Dec 12, 2024 | brand awareness, Insight, tradeshows
Exhibiting at biotechnology tradeshows can be a valuable opportunity for companies to showcase their innovations, connect with potential partners, and generate leads. However, these events also present several challenges and pitfalls that can undermine your efforts if...
by Matthew Manobianco | Dec 10, 2024 | Fractional, Insight, Marketing, Sales
In the biotech industry, staying competitive demands strategic focus, technical expertise, and efficient execution. For many companies, fractional sales and marketing consultants offer a cost-effective solution to achieve these goals. In part 1 we will define what a...
by Matthew Manobianco | Dec 9, 2024 | Uncategorized
Princeton, New Jersey – We are excited to welcome Damian Urena, PhD – Product Management & Commercialization Consultant to the PSG Life Sciences team! Damian brings over 10 years of leadership experience in product management and commercialization strategy...
by Matthew Manobianco | Dec 3, 2024 | Insight, Marketing
Buyer intent is the secret sauce behind every successful sale. Yet, many executives overlook its power. Imagine knowing exactly what your customer wants before they do. This isn’t magic—it’s a framework. Discover how to decode buyer intent and transform...
